Armando Ortega Mata

Ah, me fascina la capacitación en el área de ventas, los últimos años fueron bastantes las ocasiones en las que impartí charlas serias al respecto, desde grupos de representantes de ventas, supervisores, gerentes de ventas, gerentes de área y gerentes regionales en mi empresa anterior.
En los temas que señalas no veo que haya un apartado específico a señalar las características de la actual crisis, que la hace tan especial y su relación con el manejo del flujo de efectivo, las ventas antes que MKT son "caja", sin caja ($$$$$$) no puede haber lo demás, las empresas quiebran por el balance -como bien lo sabes-.
me inclino por un apartado de Flujo de Caja donde se haga énfasis en la venta de contado y los controles indispensables en la verdadera administración de la cartera. Luego, recomendaría tropicalizar para el grupo al que te vayas a dirigir la charla TBB -The business brickyard-
luego podemos platicar al respecto.

saludos

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